Every year, Love Northern BC takes part in a Plaid Friday campaign. This campaign is designed to support local independent business owners through a variety of Plaid Friday celebrations. The goal of Plaid Friday is is to have consumers spend their dollars locally, to have some fun wearing plaid and to celebrate the diversity and creativity of local and independent businesses in their communities.

Plaid Friday 2020 will look different this year. To keep everyone safe and healthy, our community champions will not be able to hold the same tradeshows, parades and other public events that draw large groups. Instead, we will have to come up with creative solutions – keep an eye out for virtual Plaid Friday celebrations, contests and more in your community