The Niche

Apparel & Accessories-Arts-Construction & Renovations

The Niche is Prince George’s own unique and eclectic boutique offering women’s fashion, jewellery, homewares and gifts. Offering gorgeous things for you and your home!

Owner Kellie Young and her creative staff team offer helpful and professional advice about styling your home and yourself. Kellie enjoys assisting her customers and getting the chance to be creative. “I am passionate about spending time with my customers and have them love their look and their purchases,” said Kellie.

The diverse mix of clothing and home decor items are beautifully displayed on one-of-a-kind furniture pieces that are also available for purchase. The bohemian chic home decor items and furniture are updated often and savvy shoppers know to stop by The Niche often to check out all the great new pieces being showcased.

The Niche offers intriguing design items for everyone and carries wall mirrors, framed art, rugs, armoires, benches, tables and shelving. Kellie also provides decorating and design services for businesses and homes. There is an extraordinary mix of women’s clothing including bamboo dresses, skirts, jackets, leggings, footwear and Adrian Klis Bison bags and wallets in the store.

Kellie believes very strongly in helping those in need whenever she can and The Women’s Niche Foundation was created in 2005. Whenever one of the beautiful semi-precious stone bracelets are purchased in the store, all proceeds from that sale go directly into the Women’s Niche Foundation and are used to assist others.

Come visit the Niche and check out their ever-changing inventory. See ya soon!

Meet Kellie Young

Meet Kellie Young

While working as a ski instructor and in retail part-time in Jasper, Alberta, Kellie Young found that she really enjoyed recycling and up-scaling old pieces of furniture that her friends brought to her. Kellie soon discovered that she was great at working with people and all types of unique things and this led to Kellie opening The Niche in Jasper in 2000. She moved back home to Prince George and in June 2016, Kellie re-opened The Niche which is conveniently located right downtown on 5th Avenue near Brunswick Street.

Kellie grew up in Prince George and is thrilled to have returned home. "The people are great," said Kellie, "they're very friendly." She enjoys the parks and green spaces throughout Prince George, especially Cottonwood Island and Moore's Meadow. In her spare time, Kellie enjoys being outdoors exploring the many diverse hiking trails in the area.

"Whether it's decorating a house or making women feel good about themselves, I love taking the time with my customers, dressing them up and showing them how beautiful they are," said Kellie. For Kellie, empowering women is the best thing about operating The Niche. Providing great customer service to each and every customer is something that Kellie and her amazing staff team are fully committed to.

Kellie loves operating her business in downtown Prince George. With new stores and spruced up storefronts, the downtown core is being re-energized. "I am happy to be here," she said, "there's an influx of people coming in and more small businesses opening up. I think downtown Prince George is up and coming."

1388 5th Ave
Prince George, BC V2L 3L4


Tuesday to Saturday
10:00 am to 5:00 pm