DJ Afro Superstore

Apparel & Accessories-Food & Beverage-Personal Care

DJ Afro Superstore is an ethnic grocery and beauty supply store with so much more. The colourfully inviting space highlights specialty goods from North, East and West Africa as well as the Caribbean.

Let your senses take in the myriad of aromatic spices, exotic produce, popular grocery products all while being serenaded to African and Caribbean music. Transport your life to another world and give your cooking a little ethnic flair while you’re at it.

DJ Afro Superstore also showcases beautifully bold African jewellery, clothing, accessories, authentic hair wigs and extensions. For both Afro-American and all other ethnicities, high-quality crochet-woven hair products promise to deliver that look you’ve been searching for. There are styles to suit any taste and even if it can’t be found, the owners are more than happy to order it in.

Customer service is a top priority at DJ Afro Superstore. With an ever-expanding selection of products hand-picked by request, residents of Prince George and the surrounding communities needn’t travel far anymore.

This store isn’t just an African store, it’s a place for the entire community to experience another culture. Allow your taste buds to savour the taste of traditional Afro-Caribbean goodies and “Food on the Go” snacks, daily.

Stop by DJ Afro Superstore and chat with Denise and Patience about all of your ethnic food, merchandise and beauty supply needs. Experience the flavour of African-Caribbean culture!

Meet Denise Adom & Patience Manso

Meet Denise Adom & Patience Manso

Denise and her husband Joseph met and fell in love while at a mutual friend’s party in Ottawa. Upon getting to know each other, the pair discovered that they were from the same town in Techiman, Ghana. They had even attended the same school, but never had the chance to meet.

After Joseph moved to Prince George, B.C., the couple got married and Denise joined her husband. Two children later, Denise became enamored with the local scenery and supportive community vibe. “It’s the best place to raise our children,” she says. “We are all one here and I love that I can say hello to anyone I pass."

Denise had spent countless hours and dollars travelling back and forth to other cities for ethnic food products and accessories not readily found outside of metropolis centres. After strenuous market research, she and her husband felt confident in creating their own business featuring African and Caribbean goods. Prince George is growing. The community is diversifying, largely in thanks to the positive affects of the world-renowned post-secondary institutions. “PG is the land of opportunity," beams Denise.

1424 2 Ave
Prince George, BC V2L 3B6


Tuesday to Saturday
10:00 am - 6:00 pm